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Writing
9 Items-
AccessRepurposing: Blog to Book (3m)
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AccessThree Content Archetypes (3m)
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AccessReducing Deadline Pressures (3m)
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Access11 Killer Copywriting Techniques (4m)
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AccessUsing Point of View to Engage (2m)
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AccessRepurpose or Repeat? (2m)
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AccessTechnique: Perspective and Zoom Lens (2m)
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AccessExpert Writer or Writer Expert (6m)
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AccessFour Tests for Commenting on Social Media (2m)
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Super Efficient and Effective Writing and Editing
26 specific, tactical activities to improve your writing and editing, each with specific activities to leverage your writing to build your business.
Course Summary
From social media posts and lead magnets to proposals and pitches, what you write makes a difference. It can power your business, and your reputation.
Yet for many, the process of ideation, writing, and editing is unfocused, inefficient, and ineffective. And it’s painful. Or the writing is delegated to ChatGPT and your unique voice is lost. ChatGPT users must also contend with other risks as well: uncertain copyright, hallucinations, and Google SEO penalties.
Created from the seasoned experience of 8-time author and serial entrepreneur Randall Craig (see full bio below), this course walks you through specific and practical tactics to write and edit your content more efficiently. The goal: to save you time, make the process less painful, and never face a blank screen again. And to help grow your business.
Course Structure: Instead of lengthy videos, we use a micro-learning approach with short, impactful videos (all mostly between 2-6 minutes), each focusing on a specific learning objective. Each module also contains a 2-3 page executive planner, filled with specific exercises to help you explore the topic in greater detail.
Continue Your Professional Development: This is the companion course for our Building Influence and Impact course. Building Influence and Impact course has a strong focus on building identity and how to use the skills that you’ve learned in this course..
Course Curriculum
Randall Craig
Randall has founded several successful start-ups, held a long-time position at KPMG, and was a senior executive at an American public company. He is the author 8 books, including The Everything Guide to Starting an Online Business, has taught at numerous executive education programs, and frequently appears as an expert in the media. Beyond his role as the CEO of the Braintrust Professional Institute, Randall divides his time between coaching leaders on how to scale their businesses, writing, and sharing his knowledge on digital strategy as a conference speaker. Randall has served on numerous corporate and not-for-profit boards, and has earned an FCMC, CFA, MBA, CSP, and a Black Belt in Karate. Randall has also been inducted into the Speaking Hall of Fame.
Course Pricing
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$297 USD
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