Digital Strategy: Planning for an Uncertain Future

Business Risk and Opportunity: Branding, Tech, IP, and AI

Course Summary

This course seeks to fill in some of the blanks for leaders on key digital strategy considerations, and provide perspective during any digital strategy decision-making process.

Most digital strategy stakeholders come to the table with a certain level of knowledge in specific areas, but there are other areas that they have not fully explored properly that are fundamental to getting digital strategy right.

For example, an agency can develop a campaign, the tech consultants can configure a new platform, your IT group has security and architectural standards, while your marketing team is concerned with the brand and how the initiative can bring in new leads. Each group knows what it knows, but doesn't know what they don't know. And neither do many leaders. This course can help.

What This Course Isn't:
What's this course is not is an A-to-Z how-to-do-digital-strategy manifesto. The goal of this course is not to compile a tactical how-to bible on digital strategy; there are too many moving targets for that to be even achievable: Generative AI and other new tech, geopolitics, regulatory changes, to name a few.

What this Course Can Do For You:
This course offers a framework to get you to think and innovate using digital. It will prepare you to confidently guide digital strategy at your organization, challenge the this-is-the-way-it-is nay-sayers, and make a unique, high-value contribution.

For best results, get your team on the same page. An informed leader is essential, but better still is when an entire organization is exposed to the same learning to ensure everyone is rowing in the same direction.

The Promised Land:
We created this course asking, "how can we help leaders get there faster? More efficiently? More effectively?" How can we help you improve your digital strategy outcomes, and at a lower risk? Digital strategy decisions are a key part of leading an organization — this course will help.

Course Structure: Instead of lengthy videos, we use a micro-learning approach with short, impactful videos (mostly between 2-6 minutes), each focusing on a specific learning objective.  To explore the topic in greater detail, each module also contains a 2-3 page executive planner.

Course Curriculum

Randall Craig

Randall has founded several successful start-ups, held a long-time position at KPMG, and was a senior executive at an American public company. He is the author 8 books, including The Everything Guide to Starting an Online Business, has taught at numerous executive education programs, and frequently appears as an expert in the media. Beyond his role as the CEO of the Braintrust Professional Institute, Randall divides his time between coaching leaders on how to scale their businesses, writing, and sharing his knowledge on digital strategy as a conference speaker. Randall has served on numerous corporate and not-for-profit boards, and has earned an FCMC, CFA, MBA, CSP, and a Black Belt in Karate. Randall has also been inducted into the Speaking Hall of Fame.

Course Pricing

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